Articles

 

Only the Shadow Knows -- Shining a Light on Shadow Demand

 

Direct Marketing Magazine:  Ideas to estimate lost demand, reduce it, and mitigate its impacts.

 

Early Warning Systems for Direct Marketers

 

Direct Marketing Magazine:  Ideas for sampling the market to gauge the appeal of new products

 

Hiding in the Shadows

 

Direct Marketing Magazine:  What "initial fill" rate doesn't tell you

 

Better Early Projections for Direct-Response Promotions

 

RBC Working Paper:  A system for fast interpretation of sales from a promotion or other event.

 

Balancing Customer Satisfaction with Inventory Costs  

(1.5 MB PDF file)

 

Operations and Fulfillment Magazine:  Trade-offs among cost factors, service levels, and other inventory policies.

 

How High Returns Affect Inventory Planning (4 MB PDF file)

Operations and Fulfillment Magazine:  Ideas to handle the special case of high-return products.

 

Conjuring up a Profitable Forecast (3 MB PDF file)

Catalog Age Magazine:  Overview of the special forecasting challenges of catalogs and some ways to deal with them.

 

Selected Forecasting Resources on the Web

Links to popular websites about demand forecasting